A Vantive / PeopleSoft Consulting Partner for many years, InSynergy has deep knowledge and experience in Customer Relationship Management (CRM). This includes working on some of the largest CRM projects ever done in senior roles. InSynergy Consulting Group plans to expand our consultancy in CRM to be a leader in this growing market.

InSynergy not only understands CRM applications, but how to effectively use them as tools in a CRM Strategy. CRM is not just a software package. Simply stated, CRM is about customer acquisition and satisfaction. And most importantly, CRM is a critical strategy used by companies to increase profits. Companies use information technology to help implement and create business efficiencies as part of this strategy.

• Acquisition: Getting a new customer is the most costly part of the customer life-cycle.

  CRM can help with sales-force automation, including management of the sales process, creating marketing campaigns and events, and collecting business and competitor intelligence. Sharing and collaboration of the information gathered in the sales process can significantly help with efficiencies in the sales process. Combined, these functions help convert more leads into customers!

• Satisfaction: Successful businesses understand the importance of keeping customers because the high cost of acquisition.

  One way of keeping customers is keeping them satisfied. Better customer service, and having what they want when they want is all part of how to keep retention high. Is your business able to effectively meet customer demands to their satisfaction and are your customers satisfied with you?